The journalism world is in flux. Constant changes in the field make it hard for community organizations to know what stories will resonate and how to get those stories out. Project Optimist can help.
Through our consulting, we work with nonprofits and businesses to help improve media relations and storytelling practices.
We also provide training to new and experienced reporters to help expand their coverage to include more solution-focused and community-based stories that combat news fatigue and engage audiences.
Tap into the decades of journalism experience at Project Optimist to improve your organization's presence online. We are steeped in Minnesota's media ecosystem.
- 2, hour-long consultation sessions,
- a personalized tip sheet to help you promote your business or nonprofit in today's shifting media landscape,
- a 600-word sponsored story, written and edited by professional journalists, to be published on the Project Optimist website and available for republication on your website and beyond.
Minnesota and the rest of the U.S. have lost journalists at an alarming rate since the rise of the internet in the early 2000s. Project Optimist wants to help stem the tide by training citizen reporters and bolstering solutions journalism among professional reporters.
- Solutions Journalism
- Dialogue Journalism
- Basic reporting for community writers
- Media relations for nonprofits and small businesses
Meet your trainer
Nora Hertel is the founder and executive director of Project Optimist and provides most of the training and consulting offered here. Hertel has more than 10 years of experience reporting in the field and has published investigative, daily, and multimedia journalism for a range of respected outlets in the Midwest including USA TODAY, The Associated Press, and the Wisconsin Center for Investigative Journalism. She has a master's degree in journalism and mass communication from the University of Wisconsin-Madison. She won recent fellowships from MIT's Environmental Solutions Institute, the Initiative Foundation in central Minnesota, and Reynolds Journalism Institute at the University of Missouri. She is an accredited trainer with the Solutions Journalism Network.
Contact Nora for more information, including pricing: firstname.lastname@example.org or 320-247-5899